System and method for evaluating and/or monitoring effectiveness of on-line advertising
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United States of America Patent
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Jul 24, 2012
Issued Date -
N/A
app pub date -
Aug 10, 2009
filing date -
Jul 8, 1999
priority date (Note) -
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status (Latency Note)
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Abstract
A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.
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