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Abstract

An on-site dynamic personalization system and method having a browser interacting through an internet connection with web pages of members in a cooperative network is described. The system includes a processor coupled through the internet connection to the browser. In addition, the system includes a memory with a cooperative membership database that stores data collected as the browser navigates web pages in the cooperative network. The memory also includes a software module with program code that the processor executes to cause the system to perform certain operations. These operations include: collecting data in the form of universal resource locators as the browser navigates web pages, storing the collected data and assimilating the data by aggregating the stored data, analyzing the assimilated data to determine user preferences based on identification of particular web pages with content viewed by the browser, and dynamically inserting personalized content from a particular member in the cooperative network into a web page associated with the particular member to create a personalized web page. This personalized content is based on the determined user preferences for the browser.

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First Claim