Importance

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Abstract

A method of advertising a first web site on a second web site comprising with a fixed compensation based methodology. The method includes providing an upper level category and a lower level category, assigning at least one keyword to each of the categories, respectively assigning fixed amounts of compensation to the keywords that the first web sites will pay, assigning the second web site to any one of the categories, thereby defining a second web site category, associating the first web site with any of the keywords and with the amount of compensation assigned to such keywords, thereby defining at least one first web site category, in response to receiving a request from the second web site, determining the second web site category, and providing to the second web site a hyperlink to the first web site. In response to an Internet user selecting any one of the hyperlinks, awarding the second web site at least a portion of the fixed amount of compensation assigned to the keyword that substantially matches the queried keyword and with which the first web site corresponding to the selected hyperlink is associated.

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First Claim