Method and system for targeted content placement
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United States of America Patent
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Jul 31, 2012
Grant Date -
Sep 17, 2009
app pub date -
Nov 6, 2008
filing date -
Mar 17, 2008
priority date (Note) -
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status (Latency Note)
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Abstract
A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of at least one financial institution. Each anonymous identification is associated with financial information for a respective customer of the at least one financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution.
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