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Abstract

A computerized method of assessing an individual's reaction to a business stimulus. The method involves (a) visually recording facial expressions of a human subject as the subject is exposed to a business stimulus so as to generate a chronological sequence of recorded facial images; (b) automatically detecting and recording expressional repositioning of each of a plurality of selected facial features by conducting a computerized comparison of the facial position of each selected facial feature through sequential facial images, (c) automatically coding contemporaneously detected and recorded expressional repositionings to at least one of an action unit, one or more emotions, or a combination of an affiliation value and a motivation value, and (d) reporting a tally of at least one of the coded action units, coded emotions or coded combination of an affiliation value and a motivation value over a given time period along with an identification of the business stimulus to which the subject was exposed during that given time period.

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First Claim