Methods and systems for mobile coupon placement
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United States of America Patent
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Aug 7, 2012
Grant Date -
Jul 21, 2011
app pub date -
Mar 23, 2011
filing date -
Sep 13, 2006
priority date (Note) -
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status (Latency Note)
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Abstract
In embodiments, the present invention provides for a computer-implemented method for mobile coupon placement on a mobile communication facility including the steps of (a) receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility; (b) receiving information corresponding to a rendering capability of the mobile communication facility; (c) selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic, or usage history characteristic, or geographic datum; and (d) transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.
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