Dynamic variables for tracking wireless device website usage
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United States of America Patent
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Aug 7, 2012
Grant Date -
N/A
app pub date -
Nov 14, 2007
filing date -
Nov 16, 2006
priority date (Note) -
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status (Latency Note)
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Abstract
Tools and techniques are provided to assist in gathering web analytics data from wireless devices and in other configurations where passing data to an analytics server in a web-beacon query string has been difficult due to lack of an embedded scripting language and/or inaccessibility of desired data values. A dynamic variable specification is built on the web-reading device, including variables with associated data sources, operators, and literal values. The dynamic variable specification is sent to an analytics server, where an interpreter gathers data values and assigns them to variables.
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