Method, computer system, and stored program for causing delivery of electronic advertisements based on provided profiles
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United States of America Patent
Stats
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Aug 14, 2012
Issued Date -
N/A
app pub date -
Jun 27, 2011
filing date -
Jun 19, 2006
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has previously requested and arranges for the visitor to be tagged with a tag readable by the media property that requested such a profile. The media property can use the tag in displaying customized advertising to the visitor. Using information received from the media property, the profile owner company then records usage of the profile by the media property.
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Cited Art Landscape
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