Method for determining, correlating and examining the causal relationships between media program and commercial content with response rates to advertising and product placement
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United States of America Patent
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Aug 21, 2012
Grant Date -
Aug 20, 2009
app pub date -
Feb 20, 2008
filing date -
Feb 20, 2008
priority date (Note) -
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Abstract
A method of determining correlations and causality between media program content and consumer responsiveness involves identifying and storing media and commercial program time occurrence and content information and consumer media reviewing actions which occur in connection with the media and commercial program time occurrence and content information. The information is correlated to obtain and assign responsiveness probability values corresponding to type and intensity of consumer response for each of the media and commercial program time occurrence and content information. These responsiveness probability values are then applied to a second media program to place product advertising at a specific time within specific content therein as determined by the responsiveness probability values thus facilitating creation of new ads and modification of existing ones and further, directing placement of those advertisements within any and all broadcast and Internet media programming.
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