Interactive marketing system using short text messages
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United States of America Patent
Stats
-
Aug 21, 2012
Grant Date -
Feb 19, 2004
app pub date -
Apr 5, 2001
filing date -
Apr 7, 2000
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An interactive direct response system combines the use of short text message systems (SMS) via cell phones (100) with a database (102) and website to enable advertisers to view in real time customer responses to a direct response campaign. Customers are invited to respond to a defined advertisement on for example a billboard by responding to a single telephone number associated with the website by sending a text message linked to that particular advertisement, i.e. a single word (104,106). A computer receives and analyses the responses and sends an acknowledgement message to the customer.
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