Targeted advertising in a situational network
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United States of America Patent
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Aug 21, 2012
Grant Date -
N/A
app pub date -
Oct 26, 2007
filing date -
Feb 2, 2007
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A method of presenting targeted advertising in a situational network includes receiving a plurality of advertisements from at least one advertising entity. An indication of an occurrence of a situation is obtained. Devices corresponding to a plurality of individuals are automatically connected to a situational network established in response to the situation. At least one of the advertisements is provided to at least one of the individuals based on determining an affiliation of the individual to the situation.
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