System and method for tracking user interactions and navigation during rich media presentations
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United States of America Patent
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Aug 28, 2012
Grant Date -
Jan 8, 2004
app pub date -
Mar 19, 2003
filing date -
May 27, 1999
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A multi-media information system enables tracking of user interactions to media presentations. A content creation phase enables a creator to specify presentation events or user interactions that can be tracked. A token(s) is introduced into the content by the creator to represent each piece of information to be tracked. A deployment delivery phase delivers the presentation to a web page for a user experience phase and interaction. Trackable information is communicated by the user to the tracking server at different instances of time. Each pre-authored trackable information can be flagged to be “real-time” or otherwise at the granularity of the token or at the granularity of each trackable context. When trackable information is not “real-time”, the information is put into one of several information clusters of different priority. When each cluster achieves a critical mass, the cluster moves to a ready state for transmission to the tracking server.
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