System and method for capturing test subject feedback
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United States of America Patent
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Sep 4, 2012
Grant Date -
Nov 25, 2010
app pub date -
Nov 7, 2007
filing date -
Nov 8, 2006
priority date (Note) -
Expired
status (Latency Note)
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Abstract
Embodiments of the invention include an apparatus used to present a participant with a virtual reality simulation of a shopping environment. For example, the system of the present invention may be used to simulate the environment of a retail store where consumer goods are purchased. In one embodiment, a virtual reality station may include a number of functional systems that collectively provide an apparatus for capturing test subject feedback. The systems may include a participant interface and/or simulation control system, a support structure interconnection system, and a computer system configured to generate and present an immersive virtual reality environment on one or more display screens connected to the support structure.
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