Online pricing and buyback
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United States of America Patent
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Sep 4, 2012
Grant Date -
Mar 18, 2010
app pub date -
Sep 17, 2008
filing date -
Sep 17, 2008
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A seller may sell advertisements, such as banner ads, to a buyer pursuant to a request made by the buyer to the seller. Each request has a value. The seller may accept the request from the buyer to provide a banner ad for the buyer at a later time. A request, once accepted, may be revoked at a cost which may be a fixed fraction of the request value. The cost may be referred to as a buyback cost. The buyback cost represents the cost of revoking a request that had been accepted. Additionally, matroid set systems and knapsack systems may use buyback techniques.
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