Method and apparatus for advertisement placement in a user dialog on a set-top box
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United States of America Patent
Stats
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Sep 4, 2012
Grant Date -
Dec 27, 2007
app pub date -
Jun 23, 2006
filing date -
Jun 23, 2006
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a “save or delete” menu. In addition to the “save” and “delete” options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.
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Family
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Cited Art Landscape
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