Establishing an impression area
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United States of America Patent
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Sep 18, 2012
Issued Date -
N/A
app pub date -
Sep 30, 2009
filing date -
Sep 30, 2005
priority date (Note) -
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Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
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