Methods and apparatus for providing video with embedded media

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8270814
APP PUB NO 20100183279A1
SERIAL NO

12357302

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc.

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Patent Owner(s)

Patent OwnerAddress
NIELSEN CONSUMER LLC200 W JACKSON BLVD FLOOR 26 CHICAGO IL 60606

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gurumoorthy, Ramachandran Berkeley, US 110 8303
Knight, Robert T Berkeley, US 129 8721
Pradeep, Anantha Berkeley, US 148 8526

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