Presentation of sponsored content on mobile device based on transaction event
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United States of America Patent
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Sep 18, 2012
Grant Date -
Oct 20, 2011
app pub date -
Jun 23, 2011
filing date -
Sep 14, 2005
priority date (Note) -
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Abstract
A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of (a) receiving data corresponding to a transaction event having been conducted by a user and correlating the user with their associated mobile communication facility, wherein the transaction event includes transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.
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