Virtualizing consumer behavior as a financial instrument

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United States of America Patent

PATENT NO 8271310
APP PUB NO 20080154741A1
SERIAL NO

11765685

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Abstract

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The claimed subject matter relates to an architecture that can characterize an item involved in a consumer transaction and/or a behavior of a consumer as a virtual financial instrument. The architecture can monitor the future performance of the virtual instrument in order to identify trendspotters as well as trend followers in a particular market domain.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Flake, Gary W Bellevue, US 163 8144
Gounares, Alexander G Kirkland, US 192 11510

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