Lead generation building, optimization, management and tracking tool
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United States of America Patent
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Sep 18, 2012
Grant Date -
N/A
app pub date -
Aug 1, 2009
filing date -
Aug 22, 2007
priority date (Note) -
In Force
status (Latency Note)
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Abstract
The present invention allows users to quickly develop web pages, or offers, to meet their advertisers' individual needs; mange the offers and inventory; and prioritize the order in which the offers are displayed. Functions included in the invention allow the user to internally monitor performance of marketing campaigns. The invention also has the ability to automatically prioritize which offers are to be displayed to users and in what order they will appear based upon the number of orders outstanding from an advertiser, the revenue generated from each conversion, the conversion rate of each offer, and a manual factor inserted based upon the business priority. The current invention allows the user to effectively and efficiently run a business where the user is required to set up offers for individual advertisers and maintain an effective balance of priority based upon business concerns, revenue, inventory of offer and conversion rates.
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Cited Art Landscape
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