Identifying obstructions in an impression area
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Sep 25, 2012
Issued Date -
N/A
app pub date -
Sep 30, 2009
filing date -
Jul 4, 2000
priority date (Note) -
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Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
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