Facilitating advertisement placement over video content

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United States of America Patent

PATENT NO 8281334
APP PUB NO 20090249386A1
SERIAL NO

12059255

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Abstract

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Systems, methods, computer-readable media, and graphical user interfaces for facilitating advertisement placement over video content are provided. Images within a video are partitioned into image regions. Upon partitioning images into image regions, an intrusiveness score is determined for each image region. Based on the intrusiveness scores, optimal placement of an advertisement within the video is determined.

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Patent Owner(s)

  • MICROSOFT TECHNOLOGY LICENSING, LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Li, Ying Bellevue, US 830 29319
Liu, Xu Beijing, CN 214 1524
Shan, Ying Sammamish, US 44 1151
Zhang, Zhengyou Bellevue, US 239 8260
Zhou, Yue Champaign, US 111 739

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