Probabilistic inference of site demographics from aggregate user internet usage and source demographic information
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United States of America Patent
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Oct 16, 2012
Grant Date -
Jul 31, 2008
app pub date -
Jan 30, 2007
filing date -
Jan 30, 2007
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A demographic attribute value of a sink online document (such as Websites or Web pages) may be determined given a set of users who have visited at least one of the source documents and the sink document, by (a) accepting a value(s) of the demographic attribute, each of which values is associated with a source online document (where each of the source online documents has a value for the demographic attribute and has been visited by at least one user of the given set), (b) determining an estimate of the demographic attribute value of each of the users of the given set using the accepted demographic attribute value of each of the source online documents visited by the user, and (c) determining the demographic attribute value of the sink online document using the determined estimate of the demographic attribute value of each of the users of the given set.
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