Computer-implemented marketing optimization systems and methods
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United States of America Patent
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Oct 23, 2012
Grant Date -
Feb 25, 2010
app pub date -
Aug 20, 2008
filing date -
Aug 20, 2008
priority date (Note) -
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Abstract
Computer-implemented systems and methods are provided for determining an action item from a global set of action items for a plurality of customers based on an objective function, a plurality of individual constraints, and a plurality of aggregate constraints. A plurality of offer sets is generated for each customer. An approximate highest reduced adjusted objective for each of the offer sets for each customer is calculated, and the customers are bucketed based on the highest adjusted objective value associated with each customer. The buckets are collapsed into a single bucket record containing a plurality of aggregate offer set columns, and an aggregate offer set column is selected from each bucket record for each bucket. Each bucket associated with a selected offer set is disaggregated, and the action item included in the selected offer set is stored in a computer-readable memory.
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