Managing payment for sponsored content presented to mobile communication facilities
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United States of America Patent
Stats
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Oct 23, 2012
Grant Date -
Jun 14, 2012
app pub date -
Feb 17, 2012
filing date -
Sep 14, 2005
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a credit card datum from a credit card provider; (b) presenting to the first and second sponsor data corresponding to (1) the credit card datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with credit card characteristic relating to the credit card datum, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.
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