System and method for providing access to interactive features of electronic program guides from within promotional programming
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United States of America Patent
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Oct 23, 2012
Grant Date -
Jun 19, 2003
app pub date -
Dec 17, 2001
filing date -
Dec 17, 2001
priority date (Note) -
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Abstract
The system and method of the present invention provides access to interactive features of an electronic program guide by a user from within a broadcast advertisement. The method of the present invention comprises receiving the broadcast advertisement comprising audio, video and promotional metadata over a broadcast distribution network. The received promotional metadata is analyzed to determine one or more valid electronic program guide features and present options on a display device corresponding to the one or more valid electronic program guide features. The user selects a presented option for execution.
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