Campaign manager
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United States of America Patent
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-
Oct 30, 2012
Grant Date -
Sep 11, 2008
app pub date -
Feb 28, 2008
filing date -
Feb 28, 2007
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.
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