Importance

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Abstract

Disclosed herein are computer-implement systems and methods for identifying and analyzing content (e.g., text, images, videos, etc.) published on digital content platforms (e.g., webpages, mobile applications, etc.). Such analysis is then used to determine whether the published content is appropriate for association with (or “hosting of”) a third-party's content. In one embodiment, for example, the systems and methods presented are particularly useful for determining the appropriateness of an image published on a digital content platform, prior to providing an advertisement proximate the image. As such, merchants can avoid associating their advertised products/services with vulgar, obscene, or otherwise inappropriate images that may have a negative impact on their brand or reputation.

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First Claim