Generating content to satisfy underserved search queries

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United States of America Patent

PATENT NO 8311996
APP PUB NO 20090187503A1
SERIAL NO

12016217

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Abstract

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Generating content to satisfy search engines queries is described. A knowledge base including a plurality of prior search queries for a search engine and corresponding prior search results provided by the search engine is accessed and a plurality of underserved search queries are identified, wherein each of the underserved search queries comprises a search query pattern having a below threshold number of search results. Each of the underserved search queries are heuristically related to one another. The plurality of underserved search queries are aggregated into a taxonomy category having a set of associated attributes, the attributes descriptive of the plurality of underserved search queries. Targeted content is generated based on the attributes, wherein the targeted content is tailored satisfy the underserved search queries.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Looi, Mark Seattle, US 1 3

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