Method for advertisers to sponsor broadcasts without commercials
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United States of America Patent
Stats
-
Nov 20, 2012
Grant Date -
Jul 25, 2002
app pub date -
Jan 22, 2001
filing date -
Jan 22, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system and method that allows content to be broadcast without commercial interruption, yet lets the company or companies that sponsor the broadcast to offer advertisements and discounts and various special offers to the viewers at a later time. The amount of time a viewer spends watching a particular broadcast is recorded along with information about the sponsoring companies or organizations for the broadcast. The viewer later accesses a central database, which sends back to the viewer advertisements, coupons, discounts, contests, and other enticements to purchase products, based on the amount of time the viewer spent watching broadcasts or segments of broadcasts that were sponsored by the advertiser.
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