Determining a demographic attribute value of an online document visited by users
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United States of America Patent
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Nov 27, 2012
Grant Date -
Jul 31, 2008
app pub date -
Jan 30, 2007
filing date -
Jan 30, 2007
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A demographic attribute value of a sink online document may be determined by (a) accepting a value(s) of the demographic attribute of a source online document, (b) accepting, for each of the source online documents having an accepted demographic attribute value, a probability that a user will visit or has visited the sink online document if the user visited the source online document, and (c) determining the demographic attribute value of the sink online document using the demographic attribute value of each of the source online documents and the probabilities. A demographic attribute value of the sink online document may also be determined using the above information and using the demographic attribute value of each of the source online documents and the probabilities that a user will visit or has visited the sink online document if the user visited the other online document.
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