Positioning E-commerce product related to graphical imputed consumer demand
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United States of America Patent
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Dec 4, 2012
Grant Date -
N/A
app pub date -
Jun 18, 2009
filing date -
Jun 18, 2008
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Abstract
Example embodiments provide program products, systems, and associated methods of presenting a seller with a graphical representation of demand for a potential product listing so that the seller can intelligently price and position the product. A website server associated with a website of product listings captures in a database product preference criteria for a consumer, including, for example, price information. The website server aggregates the captured product preference criteria for a plurality of consumers and determines an imputed consumer demand for a potential product listing. The website server displays on a display device associated with a computer of a seller a multi-dimensional graph of demand for the potential product listing so that the seller can gauge market demand prior to listing a product for sale. Embodiments further include two-dimensional graphs plotting demand versus price, contour lines for the demand imposed on pricing graphs, and color-coded demand heat maps.
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