Presenting sponsored content on a mobile communication facility
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United States of America Patent
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Dec 11, 2012
Grant Date -
May 24, 2012
app pub date -
Jan 30, 2012
filing date -
Sep 14, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a purchase of a good or a service, a payment history associated with the user; and a predefined hardware or software characteristic of the cellular phone; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.
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