Method for bundling of product options using historical customer choice data
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United States of America Patent
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Dec 11, 2012
Grant Date -
Feb 26, 2009
app pub date -
Mar 21, 2008
filing date -
May 4, 2006
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A method and system for customer-choice-based bundling of product options collects data from previous orders about customer component choices, computes a pairwise distance between any pair of components that capture how much the probability of a choice pair P(a.b) deviates from the expected probability under the null hypothesis of independence P(a)*P(b), and clusters the components. The methodology can be implemented as instructions implemented in a computer readable medium. In this way, the need for a method to permit bundles of product options to be configured through the use of business processes reflecting choices based on the preferences of customers rather than the preferences of product designers is fulfilled.
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