Apparatus for and a method of providing content data

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United States of America Patent

PATENT NO 8332884
APP PUB NO 20090210894A1
SERIAL NO

12070592

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Advertising data is incorporated into predictively encoded, for example MPEG encoded, digital video representing a video feature such as a film or movie or television show or program or video game by re-encoding one or more sequences or groups of pictures of the video feature with reference to at least one frame of advertising data representing at least one advertisement so that the sequence of the video feature cannot be decoded without decoding the advertising data, thereby making it difficult, when the video feature is delivered to an end user by, for example, downloading or streaming over a network, for the end user to skip or delete the at least one advertisement from the video feature, without detrimentally affecting the video feature.

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Patent Owner(s)

Patent OwnerAddress
ADEIA SOLUTIONS LLC3025 ORCHARD PARKWAY SAN JOSE CA 95134

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Reckless, Jonny Boyd Reading, GB 11 56

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