System and method for content delivery with multiple embedded messages
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United States of America Patent
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Dec 11, 2012
Issued Date -
N/A
app pub date -
Oct 14, 2008
filing date -
Oct 14, 2008
priority date (Note) -
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Abstract
A digital video program is obtained. The program includes: (i) at least one broadcast segmentation message specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message specifying at least one location for at least one time-shifted advertisement. The program is broadcast with at least one broadcast advertisement in accordance with the at least one broadcast segmentation message, and is made available to a subscriber at a time after the broadcasting, with at least one time-shifted advertisement in accordance with the at least one time-shifted segmentation message.
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