System, method, and computer program product for simulating a scenario based on information associated with a new campaign and stored event information
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United States of America Patent
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Dec 18, 2012
Grant Date -
N/A
app pub date -
Apr 30, 2009
filing date -
Apr 30, 2009
priority date (Note) -
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Abstract
A system, method, and computer program product are provided for simulating a scenario based on information associated with a new campaign and stored event information. In operation, event information associated with one or more events is stored. The stored information may be related to the event parameters and the optional matches it provided. Additionally, an index is generated utilizing the stored event information. Furthermore, information associated with a new campaign is mapped to the stored event information utilizing the index. The mapping process may go beyond the exact match mechanism and expands the campaign parameters in a similar way to the actual search behavior. Still yet, a scenario is simulated based on the mapped information associated with the new campaign and the stored event information.
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