Multimedia advertisement exchange
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United States of America Patent
Stats
-
Dec 18, 2012
Grant Date -
May 19, 2011
app pub date -
Nov 19, 2009
filing date -
Nov 19, 2009
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.
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