Content item slot scheduling
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United States of America Patent
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-
Dec 18, 2012
Grant Date -
Feb 25, 2010
app pub date -
Aug 25, 2008
filing date -
Aug 25, 2008
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.
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