System and method for modifying advertisement responsive to EPG information
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United States of America Patent
Stats
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Dec 18, 2012
Grant Date -
Feb 10, 2011
app pub date -
Jun 17, 2010
filing date -
Dec 19, 1996
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.
First Claim
Family
International Classification(s)
Cited Art Landscape
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