Interaction analysis and prioritization of mobile content

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United States of America Patent

PATENT NO 8359019
APP PUB NO 20120238255A1
SERIAL NO

13487251

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by (a) receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility; (b) receiving a datum associated with the first mobile communication facility, wherein the datum corresponds to geographic information relating to the mobile communication facility; (c) weighting the mobile content based at least in part on the interaction information and the geographic information relating to the mobile communication facility; and (d) providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.

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Patent Owner(s)

  • MILLENNIAL MEDIA LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Doughty, Dennis Brookline, US 292 53914
Ramer, Jorey Cambridge, US 290 53946
Soroca, Adam Cambridge, US 329 57322

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