Method and apparatus for building sales tools by mining data from websites
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United States of America Patent
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Jan 22, 2013
Grant Date -
Oct 20, 2011
app pub date -
Apr 18, 2011
filing date -
Dec 23, 2005
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A website mining tool is disclosed that extracts information from, for example, a company's website and presents the extracted information in a graphical user interface (GUI). In one embodiment, web pages from a website are stored in, for example, computer memory and a structure of the web pages is identified. A plurality of blocks of information is then extracted as a function of this structure and a category is assigned to each block of information. The elements in the blocks of information are then displayed, for example to a salesperson, as a function of these categories. In another embodiment, Document Object Modeling parsing is used to identify the structure of the web pages. In yet another embodiment, a support vector machine is used to categorize each block of information.
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