Contextual targeting of content using a monetization platform
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United States of America Patent
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Jan 29, 2013
Grant Date -
Apr 15, 2010
app pub date -
Aug 7, 2009
filing date -
Sep 14, 2005
priority date (Note) -
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Abstract
In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum.
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