Household level segmentation method and system

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United States of America Patent

PATENT NO 8364678
APP PUB NO 20080319834A1
SERIAL NO

12202805

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Abstract

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Methods and apparatus for household level segmentation are disclosed. An example method to classify consumers in clusters includes receiving population data indicative of a population of consumers and receiving a plurality of profiles, at least one profile to evaluate partitioning of the population of consumers. The example method also includes selecting at least one of the plurality of profiles based on a count limit value in accordance with a classification tree dimension split.

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Patent Owner(s)

  • CLARITAS, LLC;NIELSEN COMPANY (US), LLC, A DELAWARE LIMITED COMPANY, THE

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Inman, Kenneth L Poway, US 6 174
Miller, David R Annandale, US 94 7410

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