Embedding metadata within content

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United States of America Patent

PATENT NO 8365081
SERIAL NO

12473479

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Techniques for embedding metadata into a piece of content are described herein. With use of the embedded metadata, an application takes one or more actions specified by the embedded metadata upon selection of the content. In some instances, the content comprises an image, video, or any other form of content that a user may consume. Using the example of an image, the techniques may embed metadata within the image to create an image file that includes both the image and the embedded metadata. Then, when an application of a computing device selects (e.g., receives, opens, etc.) the image file, the application or another application may perform one or more actions specified by the metadata.

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Patent Owner(s)

Patent OwnerAddress
AMAZON TECHNOLOGIES INCP O BOX 81226 SEATTLE WA 98108-1226

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Amacker, Matthew W San Jose, US 60 3082
Dicker, Russell A Seattle, US 36 3794
Snodgrass, Ryan J Kirkland, US 44 4886

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