System and method for presenting prioritized advertising data in a picture in picture display window during execution of video trick play command data

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United States of America Patent

PATENT NO 8370201
SERIAL NO

12164231

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A computer readable medium is disclosed containing computer executable instructions that when executed by a computer perform a method, the method including but not limited to receiving trick play command data at an end user device; receiving a advertising data at the end user device; correlating the advertising data with penetration data for an end user associated with the end user device; prioritizing the advertising data for the end user device based on the correlation; and presenting a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data. A system is disclosed that is useful in performing the method. A data structure embedded in a computer readable medium is disclosed that contains data used by the system and method.

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Patent Owner(s)

Patent OwnerAddress
ATT KNOWLEDGE VENTURES L P645 E PLUMB LANE RENO NV USA 89502

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Cansler, James L Cedar Park, US 44 2562
Scott, Charles Austin, US 54 3198
White, Scott Austin, US 305 10890

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