Methods and systems for selecting and presenting content based on a comparison of preference signatures from multiple users
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United States of America Patent
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Feb 19, 2013
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app pub date -
Mar 6, 2007
filing date -
Mar 6, 2006
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Abstract
A method of selecting and presenting content based on a comparison of preference signatures from multiple users is provided. The method includes providing a set of content items and presenting a subset of these content items in response to search input received from users. The method further includes receiving content selection actions and learning users' preferences, wherein the preferences are weighted based on user activity. The method further includes identifying users with similar preferences by comparing sets of learned user preferences and using this information to select and present content items to a user.
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