Neuro-response evaluated stimulus in virtual reality environments
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United States of America Patent
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Mar 5, 2013
Grant Date -
Feb 9, 2012
app pub date -
Aug 9, 2010
filing date -
Aug 9, 2010
priority date (Note) -
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status (Latency Note)
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Abstract
A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.
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