Determining advertising placement on preprocessed content

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8392395
APP PUB NO 20110112903A1
SERIAL NO

12875976

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Abstract

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Relationships are determined by disambiguation for preprocessing content. A first canonical identifier associated with a first element that can be represented in content in a plurality of forms is defined. A second canonical identifier associated with a second element that can be represented in content in a plurality of forms is defined. A first content available over a network is retrieved. An entity name element associated with the first content is identified. The entity name element being able to represent the first element and the second element. The entity name element is associated with the first element or the second element based on context associated with the first content.

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Patent Owner(s)

Patent OwnerAddress
RPX CORPORATIONFOUR EMBARCADERO SUITE 4000 SAN FRANCISCO CA 94111

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Einhorn, Joseph New York City, US 7 166
Goldman, Neal New York City, US 32 550

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