Effective virtual reality environments for presentation of marketing materials
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United States of America Patent
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Sep 25, 2012
Grant Date -
Mar 1, 2012
app pub date -
Aug 25, 2010
filing date -
Aug 25, 2010
priority date (Note) -
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Abstract
Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations.
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